Reinventing Agencies with John Ghiorso
EPISODE HIGHLIGHTS
ABOUT THIS EPISODE
How John launched Influence Social, a LinkedIn agency, and Longbow, a B2B outbound systems agency focused on AI
How he shifted focus from doing to learning, emphasizing informed decision-making
Why John felt unfulfilled after retiring in his late 30s despite financial success
How he started as a "shy, nerdy kid with a passion for making money"
How John uses ChatGPT to augment book comprehension and triangulate information
How he identifies opportunities through platforms like Reddit for potential new agencies
Why agencies benefit from collective learnings despite different focuses
John Ghiorso is the founder and CEO of VantaFive, a venture studio that builds and scales specialized marketing services companies. After selling his first company — Orca Pacific, a full-service Amazon agency he launched in 2008 and grew into a global leader — to Media.Monks in 2020, he stayed on for three years before realizing he wasn’t finished creating. VantaFive is the next evolution of that entrepreneurial drive: a studio model that pairs expert operators with market demand to launch new agencies from the ground up.
Since launching in 2023, VantaFive has already introduced Influent, a full-service LinkedIn agency helping B2B brands grow through content and ads, and Longbow, an AI-powered outbound messaging agency built for scalable outreach. With plans to launch a new agency every quarter, John is building VantaFive in public — sharing the realities of entrepreneurship, lessons learned, and how better decisions, fueled by continuous learning and smart use of AI, lead to lasting success.
Where to find John
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Episode edited and produced by Carson Childers of Furlong Creative.