Reporters don’t have time for long, hype-filled emails. Learn what makes a PR pitch stand out — and what sends it straight to delete.

DIY marketing can save time and money at first — but over time, it can cost you visibility, opportunities, and impact. Here’s when to hire a PR and marketing agency instead.

Referrals aren’t luck — they’re the product of clarity, consistency, and care. Here’s how to turn clients, team members, and even the media into confident advocates for your business.

See how a strategic PR campaign turned a legacy furniture brand’s new showroom launch into the top-performing store in the nation, even in a competitive and uncertain market.

A clear thought leadership strategy can help you connect, build trust, and grow your business. Learn how to clarify your voice and share ideas that resonate — without the pressure to perform.

Stop spreading your marketing thin. Learn how showing up strategically — with clarity and consistency — in the right places can create more impact and build long-term trust with your audience.

Industry awards build credibility and drive visibility. Kwedar & Co. helps clients uncover the right stories, craft compelling applications, and amplify their wins.

With economic uncertainty and AI-generated content everywhere, businesses need clarity more than volume. Strategic messaging and PR protect your reputation and give you a real edge.

As generative AI reshapes how people search, earned media and thought leadership are becoming more important than ever. Here’s why PR is still your best visibility strategy in the AI era.

We’ve all seen the out-of-touch pitches and robotic follow-ups. But what does that say about the person being represented? When someone speaks on your behalf, make sure they’re doing it with care, strategy, and credibility.