Insights
Practical thinking on messaging, PR, and what it takes to build a story worth telling — for B2B leaders who are done flying under the radar.
The ROI of Prevention: Why Strategic Communications Belongs at the Table Early
Strategic communications prevents costly unforced errors. Learn why having comms at the table early saves time, money, and credibility for B2B leaders.
The Simplest Way to Get Better Marketing Results (Without Doing More)
Improve marketing results without doing more. Learn how aligning PR, social media, and email creates compounding growth for B2B brands.
The Magic of Specificity
When you try to be for everyone, you blend in. Specificity makes you easier to find, easier to trust, and far more likely to win the right clients.
The "Squishy" ROI That Actually Closes Deals
PR and thought leadership aren’t “soft” when they shorten sales cycles and build trust before the first call. Here’s the ROI that compounds.
I'm Glad You Have an Elevator Pitch. Now Let’s Talk About Something Else.
Stop sounding like a polished LinkedIn bio. Learn how leaders can tell more compelling stories by moving beyond the elevator pitch and into real expertise.
Kwedar & Co. 2025 Year in Review: What We Built, Learned, and What Comes Next
A reflection on what Kwedar & Co. built in 2025, what we learned along the way, and why slowing down helped us grow with intention.
Kwedar & Co. Honored with Two Awards at the 2025 Greater Fort Worth PRSA Worthy Awards
Kwedar & Co. earned two honors at the 2025 PRSA Worthy Awards, recognizing strategic, results-driven communications work across North Texas.
Why Your Story Needs Development (Not Just Documentation)
Most B2B leaders have already captured something remarkable—they just haven’t developed it. Here’s why your story deserves more than documentation—and how to make it clear, consistent, and ready to share.
The Narrative Gap: When What You Think You're Saying Isn't What Your Ideal Clients Are Hearing
Many businesses lose clients not because they’re less qualified — but because their message isn’t landing. Learn how to identify and close the “narrative gap” so your audience finally hears what makes you different and why it matters.
The ROI of Gratitude: Why Appreciation Is a Powerful Customer Retention Strategy
Gratitude is more than a seasonal sentiment — it’s a strategy with measurable impact. When brands design appreciation into their client experience, they earn trust, retention, and loyalty that last. Here’s how to make thankfulness a cornerstone of your communication plan year-round.