From Scattered to Steady: How a Fort Worth Nonprofit Found Its Marketing Rhythm

What happens when you have a meaningful mission, an active calendar, and a dedicated group of people working hard behind the scenes, but your marketing efforts just aren’t lining up? 

One Fort Worth nonprofit could sense that something was off but didn’t know what to do to get back on track.

The Challenge

Their social media presence was inconsistent. Emails went out, but not in any steady rhythm. Across departments, people had different ideas about what needed to be shared and how to say it. 

Without a shared plan, even the most committed teams can get stuck. This team was putting in the effort, but it often felt like they were starting from scratch with each piece of content. Marketing was reactive. Content felt piecemeal and disorganized. Instead of building momentum, they were constantly playing catch-up.

The Work

Kwedar & Co. didn’t need to take over. The nonprofit team already had all the pieces of the puzzle they needed — we simply came in to bring structure, support, and a system the internal team could use to put the pieces in place.

While their team supplemented content and stayed involved throughout, we provided hands-on support with email and social media for six months. The goal was to help them move from scattered efforts to a steady, sustainable rhythm by applying strategy to all their marketing efforts.

Here’s what that looked like:

• Content Planning
  By introducing monthly themes that aligned with their internal goals and calendar, every post and email now had a clear purpose.
  

• Social Media
  The process of planning and posting became easier for the team to manage once we built out branded templates and established a consistent brand voice.
  

• Email Marketing
  We established a regular, consistent email cadence, improved their segmentation, and leaned into storytelling that better connected with their audience.
  

• Cross-Department Alignment
  Working across departments, we ensured that everyone shared the same language, tools, and priorities, so they could work as a unified team.
  

The Results

In six months, the impact was clear:

• 91% increase in social media reach

• 64% increase in engagement across platforms

• 6.5% increase in email open rates, with click-throughs steadily improving

• A unified voice across communications

• A process the internal team could keep using and scale over time
  

Why It Matters

Consistency builds trust. When a team has the right systems in place, it becomes easier to communicate clearly, show up with confidence, and move in the same direction.

While they could have fallen into the trap of thinking they needed more content, we were able to show them that all they needed was clarity and direction. With our help, the nonprofit team found their rhythm and now they not only use their resources well, but also sound like one united organization.

If your communications feel scattered and your team is stuck reacting to the next urgent thing, we’d be glad to help you find your footing. Let's talk. 

📩 Contact us today to start the conversation, or visit our PR & Marketing Services to see how we can help.

About The Author

Callie Ward is the Digital Marketing Manager for Kwedar & Co. After graduating from Tarleton State University with a degree in Communications and a minor in Technical Writing in 2019, she has dedicated her career to marketing, focusing on digital media and creative design. She has worked with clients across various industries, including retail, real estate, and service providers, gaining a wealth of experience. Callie excels at designing marketing strategies that help business owners and leaders stand out in a crowded marketplace.

To connect with Callie, please send her an email, or book a consultation.