Favorites

Whether you’re just getting started, or you’re on the lookout for better ways to do business, here are some tools, apps, books, and courses that we swear by. (And, since we’re a business… some of these links are affiliate links; thanks for your support!)

P.S. if you’d rather simply outsource everything, let’s talk!

Books

  • Cover of the book titled 'Traction' by Gino Wickman, with a dark background and orange and white text, placed on a light wooden surface.

    Traction

    GINO WICKMAN

    This is our go-to for creating clarity and alignment as a team. The EOS framework helps us set better goals, track real progress, and hold meetings that are actually useful.

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  • A stack of four purple books titled 'Scaling Up' by Verne Harnish, with the front cover of 'Mastering the Rockefeller Habits 2.0' visible, showing a colorful diagram and a yellow starburst indicating awards.

    Scaling up

    VERNE HARNISH

    We turn to this one when we’re thinking about structured growth. It’s helped us refine our strategy, build stronger systems, and focus on what matters most.

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  • Book cover titled 'The AI-Driven Leader' with a subtitle 'Harnessing AI to Make Faster, Smarter Decisions' by Geoff Woods, featuring colorful dotted arrow design on a white background.

    The AI-Driven Leader

    GEOFF WOODS

    This book helped us explore how to bring AI into our work without losing our human touch. It’s practical, forward-thinking, and great for leaders navigating change.

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  • A book cover titled '$100M LEADS' by Alex Hormozi, with a subtitle 'How to get strangers to want to buy your stuff'. The cover mentions over 1 million copies sold in the $100 million series, Volume 2, with a blue background, a red magnet with lightning bolts, and a yellow banner at the top.

    $100M Leads

    ALEX HORMOZI

    This one changed how we approach lead generation. It’s full of clear, actionable ideas that help you attract the right audience and build real momentum.

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  • Book titled 'They Ask You Answer' by Marcus Sheridan, with colorful text for 'Ask' and 'Answer', standing on a wooden surface with blurred books in the background.

    They Ask You Answer

    MARCUS SHERIDAN

    This book helped us reframe how we think about content. It’s all about building trust through transparency and turning customer questions into real opportunities.

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  • Book titled 'How to Write Copy That Sells' by Ray Edwards on a wooden table, with a quote at the top and subtitle about increasing sales, customers, and frequency.

    How to write copy that sells

    RAY EDWARDS

    When we want to sharpen messaging or write content that converts, this is the one we reach for. It’s simple, smart, and easy to apply across platforms.

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Apps

  • A collage of digital marketing and social media templates in black, white, and beige tones, featuring promotional content, a personal message, and tips for writing story-driven copy.

    Flodesk

    For the most beautiful emails around, check out Flodesk. We love their features and stylish branding so you can showcase great images and great content. Flodesk also has workflows and landing pages.

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  • Screen showing a photo editing application with a tropical beach scene of tall palm trees against a cloudy sky on the right, and a photo selection panel with images of people, food, and nature on the left.

    Canva

    Canva is probably one of the greatest small business tools of all time. Create (almost) everything you need for your marketing in this robust web app. Go Pro for extra features.

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  • A pack of colorful straws and a box labeled 'dubsado' with a geometric logo

    Dubsado

    Dubsado keeps our client experience running smoothly. From contracts to onboarding to invoicing, it’s our go-to for automation without losing the personal touch.

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  • Otter.Ai

    We use Otter to transcribe calls, summarize meetings, and capture the ideas that happen fast. It’s a major time-saver when we’re juggling multiple projects.

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  • Illustration of two people recording a podcast with headphones, microphones, and speech bubbles, against a purple background with "PodMatch" text.

    PodMatch

    This is how we find thoughtful podcast guests and get our clients featured too. It’s helped us build strong relationships and land the right interviews, quickly.

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  • Screenshot of a project management dashboard featuring charts, task lists, and project statistics with a purple background.

    ClickUp

    Our whole team runs on ClickUp. It’s where we track projects, share updates, and stay on top of everything without living in our inbox.

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