Insights
Practical thinking on messaging, PR, and what it takes to build a story worth telling — for B2B leaders who are done flying under the radar.
A Different Way to Think About Customer Gifts
As the holidays continue their unstoppable march toward us, you might be thinking about corporate gifts. (Even if you’ve already placed your order, bookmark this to consider for another time; in fact, go ahead and schedule a time right now to surprise and delight your clients with an unexpected gift.) Pause and think about what your customer would like…