Insights

Practical thinking on messaging, PR, and what it takes to build a story worth telling — for B2B leaders who are done flying under the radar.

Lauren Cockerell Lauren Cockerell

Free Resource: Tips for New Release Distribution

Media relations can be a hard subject to tackle on your own, so here I’ve outlined a few tips to help get you started.

When sending out a news release, pitch, or press packet, there are three distribution routes you can take.

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