News
Our newsroom contains great advice and news stories from our Fort Worth PR firm.
Introducing The Creative Suite Podcast
We have a new podcast to add to your queue! Check out “The Creative Suite” - a podcast about leveling up and figuring it all out, co-hosted by Nicole Ellis (BBN Agency) and Lauren Kwedar Cockerell (Kwedar PR): two creative leaders who are passionate about delivering excellence to clients while balancing family, community, friendship, and more.
Feeling Overwhelmed? Go Back To The Basics.
Would you like my secret for managing project overwhelm?
As with many secrets in life, it’s pretty obvious, but we all need obvious reminders from time to time. This trick stems from my days as a high school and collegiate competitive golfer.
Website Transformation - MOVE Pain Relief & Sports Therapy
Check out this before and after for local chiropractic clinic MOVE Pain Relief & Sports Therapy!
Working ON your Business - A Delicate Balance
When it comes to working ON your business, there are generally two unhealthy states: tending too much to customers/clients to the detriment of your own organization, OR spending too much playing marketing director when you should be focused on the tasks only you can do. Do you fall into one of these camps? Check out our advice.
A New Look for Kwedar PR
When is the right time to invest in your corporate brand? And how do you know when it’s time for a change? Kwedar PR undergoes a rebrand and shares the experience.
Open for Business? You Need a Website
If you are actively taking money for products or services, you must have a website.
In the past week or so, I’ve run across about 5 (established!) businesses that either had no web presence at all, or that relied on Facebook for all their website needs. This is problematic for a few reasons, and with today’s technology advances, there’s really no good excuse not to have any form of a website. Here’s why.
Website & Brand Transformation - Sharp House
We’re back with another great website transformation, which included a rebrand and launch!
Starting Your Sales Funnel - The Three Elements
The most successful way to grow an email list is to give someone something of high value in exchange for their email address. That means you’ve got to have what we marketers call a "sales funnel". A sales funnel consists of 3 elements: a sales page, a pdf with some high value information for your audience, and 5 sales emails to ask them to buy from you. Want to grow your email list? Start there.
Website Transformation - Aviation Personnel!
It was an honor to work with Aviation Personnel to help clarify their message and create an easy, inviting user experience for their contractors and employees. They're a great, local business doing wonderful work, and we can't wait to see where they go from here. Sky's the limit!
Community Spotlight: HOPE Farm's Slone Vocational Center
Fort Worth’s HOPE Farm is developing a vocational center and launching a program to bring economic and career opportunities to fatherless boys and their families in our community.
If you’re reading this, you likely know what a difference a meaningful career can make. The Slone Vocational Center will bring together private partners and professional volunteers to provide hands-on certificate training and internship opportunities to HOPE Farm’s student participants.