Lauren recently appeared on the podcast “Marketing in the Wild” hosted by fellow StoryBrand Certified Guide Julia Block, CEO of Stratos Creative Marketing. Julia asked the question: “Is bad publicity still good?” Listen in to hear the answer!

It's not often that one gets to call a management theory book a "beach read," but The Five Dysfunctions delivers its wallop of knowledge in the form of a narrative: the gripping story of a tech CEO as she handles a team of fractious (and at times uncomfortably recognizable) middle managers. There are no dry lectures or pages of overloaded jargon in this book!

The biggest movie of the summer is, of course, "Top Gun: Maverick." We loved seeing the elements of a solid marketing framework come to life - the heroes and guides, the challenges, the plan, the call to action, the success and failure, and, ultimately, the transformation.

Lauren Kwedar Cockerell joins Sheryle Gillihan for the first episode of “Women-Owned Agency”

Check out this practical and fun interview featuring Lauren Cockerell on the Marketing Made Simple podcast.

Please meet our newest team member, Jessica Pickard! Jessica is our project and operations manager, supporting Kwedar & Co., as well as our partner BBN Agency (and our collaborative entity Fort Worth Creative Suite! Phew!).

Kwedar & Co. client The Cookbook Creative launches with their VIP waitlist. The Cookbook Creative is an online service that allows foodies, entrepreneurs, chefs, and fundraisers to store, preserve, edit, and categorize recipes and create their own cookbooks. The VIP Waiting list is ready and a host of information is available at https://thecookbookcreative.com/.

Kwedar PR rebrands as Kwedar & Co. to showcase full range of services and capabilities.

Are your prospective customers directly comparing you with a competitor? One of our favorite lead generators for clients in your shoes is an interview checklist.

We had the pleasure of supporting Bike Mart with media relations planning and pitching earlier this year. One of the results of our efforts was this great segment on Good Morning Texas about bike safety for children. Lots of great advice! Thanks, Hannah from GMT and the Bike Mart team!