Kwedar & Co. is pleased to announce a new addition to our team, Callie Pierce. Callie will be supporting our digital media development as the Social Media Manager for Kwedar & Co., alongside assisting our partner, BBN Agency, and our collaborative entity, Fort Worth Creative Suite.

Many small firms never look beyond traditional paid marketing, focusing on inbound traffic, sales and other quantifiable benchmarks. But without a PR component running alongside that marketing plan, they're leaving brand value on the table.

In this don't-miss podcast, Lauren explains why and how to craft a thoughtful PR program that organically earns legitimacy, authority and trust for your brand — setting your company apart from the competition.

Check out our new brand video, learn why we took the time to invest in this powerful marketing resource, and get a sneak peek for how we plan to use this asset.

We absolutely love how this website turned out for You Deserve It! Vacations. Kwedar & Co. wrote the content/wireframe, and BBN Agency designed and developed the site and brand identity.

Lauren recently appeared on the podcast “Marketing in the Wild” hosted by fellow StoryBrand Certified Guide Julia Block, CEO of Stratos Creative Marketing. Julia asked the question: “Is bad publicity still good?” Listen in to hear the answer!

It's not often that one gets to call a management theory book a "beach read," but The Five Dysfunctions delivers its wallop of knowledge in the form of a narrative: the gripping story of a tech CEO as she handles a team of fractious (and at times uncomfortably recognizable) middle managers. There are no dry lectures or pages of overloaded jargon in this book!

The biggest movie of the summer is, of course, "Top Gun: Maverick." We loved seeing the elements of a solid marketing framework come to life - the heroes and guides, the challenges, the plan, the call to action, the success and failure, and, ultimately, the transformation.

Lauren Kwedar Cockerell joins Sheryle Gillihan for the first episode of “Women-Owned Agency”

Check out this practical and fun interview featuring Lauren Cockerell on the Marketing Made Simple podcast.

Please meet our newest team member, Jessica Pickard! Jessica is our project and operations manager, supporting Kwedar & Co., as well as our partner BBN Agency (and our collaborative entity Fort Worth Creative Suite! Phew!).