Peyton Sides

Digital Marketing & Public Relations Assistant

Peyton is our Digital Marketing & PR Assistant — an idea-sparker, detail-keeper, and calendar-wrangler all in one. A graduate of Tarleton State University with a degree in Communication (focused on public relations and social engagement), she joined the KCo team full-time after a standout internship.

In her role, Peyton supports content development, public relations research, and marketing execution. She helps turn strategy into action — whether that means translating ideas into scroll-worthy posts, pitches into opportunities, or timelines into organized plans. 

Joined Kwedar & Co.

in 2024

Enneagram 8

An Enneagram 8 brings a bold leadership style and decisive energy to the table. Peyton leads with strength and conviction — advocating fiercely for what's best and taking a proactive approach to client work.

Tarleton State University

Bachelor of Science in Communication Studies with a Concentration in Public Relations & Social Engagement, Minor in Business

What she's working on

Outside the office

Fort Worth born and raised, Peyton migrated briefly to Stephenville and then returned as fast as she could with her basset hound, Miss Fancy Nancy. When she’s not detail-keeping or idea-sparking, Peyton is an avid local boutique shopper. For kicking back, Peyton knows The Billy Bob’s is the best place for two-stepping, and the Fort Worth Stock Show and Rodeo is a must-go for her and her family every year. 


Peyton’s strategic focus areas

Public relations research


Content creation


Communications & team support