Peyton Sides

Digital Marketing & Public Relations Assistant

Peyton is our Digital Marketing & PR Assistant — an idea-sparker, detail-keeper, and calendar-wrangler all in one. A graduate of Tarleton State University with a degree in Communication (focused on public relations and social engagement), she joined the KCo team full-time after a standout internship.

In her role, Peyton supports content development, public relations research, and marketing execution. She helps turn strategy into action — whether that means translating ideas into scroll-worthy posts, pitches into opportunities, or timelines into organized plans. 

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Joined Kwedar & Co.

in 2024

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An Enneagram 8 brings a bold leadership style and decisive energy to the table. Peyton leads with strength and conviction — advocating fiercely for what's best and taking a proactive approach to client work.

Tarleton State University

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Bachelor of Science in Communication Studies with a Concentration in Public Relations & Social Engagement, Minor in Business

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What she's working on

Outside the office

Collage of four images: top left shows a young woman with red hair in a blue shirt and cowboy boots, sitting on a brick wall with a Beagle puppy; top right shows two women in cowboy hats at a rodeo arena; bottom left shows three women and a man in cowboy hats at an indoor event with purple lighting; bottom right shows a Basset Hoon puppy with a pink hat lying outdoors near a fence.

Fort Worth born and raised, Peyton migrated briefly to Stephenville and then returned as fast as she could with her basset hound, Miss Fancy Nancy. When she’s not detail-keeping or idea-sparking, Peyton is an avid local boutique shopper. For kicking back, Peyton knows The Billy Bob’s is the best place for two-stepping, and the Fort Worth Stock Show and Rodeo is a must-go for her and her family every year. 


Peyton’s strategic focus areas

Public relations research

Content creation

Communications & team support