Susan Pettit

Public Relations Specialist

As PR Specialist, Susan brings sharp focus and deep experience to one of Kwedar & Co.’s core strengths: media relations. A Journalism graduate of Texas Christian University, she specializes in building targeted media lists, crafting compelling pitches, and coordinating interviews that result in meaningful press coverage for our clients.

Susan and Lauren first worked together at Fort Worth’s Paige Hendricks Public Relations Inc., where she established her reputation for clarity, efficiency, and strong media relationships — qualities she continues to bring to every engagement at KCo. 

Joined Kwedar & Co.

in 2023

Enneagram 1w2

An Enneagram 1w2 (1 wing 2) brings purposeful action, heartfelt dedication, and a strong sense of responsibility. Susan leads with clarity and care, generously supporting others and always striving to do what’s right for the team and the work.

Texas christian University

Bachelor of Science in Journalism

Outside the office

Having moved all over the U.S. as a kid in a military family, Susan has called DFW home since 2002 — where she lives with her husband, Jason, their nearly 3-year-old daughter, Brooklyn, and two golden retrievers, Marzi and Mia. When she’s not liaising with the media on behalf of our clients, Susan enjoys traveling, organizing, and relaxing with a good movie or show (right now, it’s the latest season of The Bear). She’s an avid animal lover and likes to indulge her creativity with event planning and logo design.

Susan’s strategic focus areas

MEdia Relations


pitching & Distribution


Media lists