D’Arla Tyler

Director of PR & Client Services

As Director of PR and Client Services, D’Arla works closely with clients to develop and deliver media strategies aligned with their goals, values, and voice. With a degree in Broadcast Journalism from the University of North Texas and more than 20 years of experience navigating an ever-evolving media landscape, she brings both strategic insight and steady partnership to every engagement.

D’Arla’s foundation in high-integrity PR was shaped in part by her years at Fort Worth’s Paige Hendricks Public Relations Inc., where she and Lauren first worked together. Today, she continues that legacy of thoughtful, client-focused communications — helping KCo’s clients show up clearly, consistently, and credibly in the moments that matter most. 

Joined Kwedar & Co.

in 2024

An Enneagram 1w9 (1 wing 9) brings principled calm, thoughtful balance, and quiet determination to every collaboration. D’Arla leads with a deep sense of purpose and strategy, championing high standards while fostering harmony across people and ideas.

Enneagram 1w9

University of North Texas

Bachelor of Arts in Broadcast Journalism

Minor in Political Science

Outside the office

D’Arla lives south of DFW in her hometown of Grandview with Brandon, her husband of 27 years. They have two wonderful daughters, Ainsley and Larkin, and a sweet golden retriever named Ridley. When she’s not working, D’Arla enjoys spending quality time with her family and is always up for a little getaway — especially if it involves a beach, a charming small town, or a delicious detour. She loves a good movie night and is a longtime fan of classic cinema, especially black-and-white films.

D’Arla’s strategic focus areas

PR Strategy


MEdia relations


Client Services