Built on Purpose with Ashli Blumenfeld and Ben Rosenthal
EPISODE HIGHLIGHTS
ABOUT THIS EPISODE
How Ashli and Ben have adopted the entrepreneurial mindset as they stepped into running a 90-year-old company
How they implement their company core value of being scrappy into their day-to-day professional lives
Why Ben emphasizes the importance of healthy impatience and taking risks, without being reckless
Why Ashli is looking towards the next 90 years of Standard Meat Company, rather than being stagnant
How they run Standard Meat Company as co-presidents and balancing each other’s differing personalities
How they have learned to use the EOS Management System and not say “yes” to everything
How Ben and Ashli continue to learn and grow in their roles
Why they view themselves as “business athletes,” and have to allow themselves to recharge and refresh outside of building their business
Ashli Rosenthal Blumenfeld and Ben Rosenthal are fourth-generation leaders of Standard Meat Company, serving as Co-President and CEO and Co-President. Ashli’s path into the business started early and took her beyond it — from growing up in the family’s food companies to building a career in communications, sales, and marketing, including several years in New York City. Ben came to Standard from a different angle, beginning his career in investment banking at Goldman Sachs before returning home with a sharp financial lens and a long-term mindset. Both are actively involved in the Fort Worth community and serve in leadership roles across civic, nonprofit, and industry organizations.
Together, Ashli and Ben lead Standard Meat Company with a focus on stewardship, culture, and sustainable growth — honoring a multi-generation legacy while continuing to evolve the business. Their partnership reflects complementary strengths shaped by experience both inside and outside the family enterprise. In 2024, they were named Entrepreneur of the Year® Southwest and National Award winners.
Where to find Ashli & BEn
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Episode edited and produced by Carson Childers of Furlong Creative.