Built to Last with Jake Cross
EPISODE HIGHLIGHTS
ABOUT THIS EPISODE
How Seldens evolved from a floor covering and window treatment store into a full-service home furnishings destination
How Jake has grown Seldens while preserving the legacy and culture as a 4th-generation leader
How Jake and his family manage personal dynamics while running a family business
How he is blending new technologies into the sales process while honoring long-standing traditions
Why Jake prioritizes continuous curiosity and lifelong learning to prevent burnout
How he discovered and pursued his passion for leading a multigenerational business
Why Jake stays cautiously optimistic as the business grows and navigates challenges like the COVID-19 pandemic
Jake Cross is General Manager and a fourth-generation leader at Seldens, a family-owned home furnishings and design business serving the Pacific Northwest for 85 years. Born into a legacy of craftsmanship and customer service, Jake’s journey with Seldens began long before he officially joined the business. Growing up immersed in the values of integrity, quality, and community stewardship, he now helps steer the company toward an exciting and innovative future. As part of the leadership team, Jake has been instrumental in Seldens' expansion, bridging the gap between honoring the company’s deep heritage and pursuing forward-thinking strategies that meet modern customer needs.
Seldens has been the Puget Sound region’s home furnishings destination since 1940. Offering over 150 quality designer brands and expert design services, Seldens is dedicated to providing an exceptional client experience. With a commitment to quality, craftsmanship and community, and showrooms in Tacoma, Olympia and Bellevue, Seldens continues to be a trusted name in home furnishings.
The Seldens family of furniture brands also includes Bassett® Furniture and Summer House Patio outdoor furniture showrooms, each with locations in both Bellevue and Tacoma.
Where to find Jake
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Episode edited and produced by Carson Childers of Furlong Creative.