Evan SK Sullivan Joins Kwedar & Co. as Senior Communications Strategist

Senior Hire Adds Strategy, Media, and Crisis Depth as Kwedar & Co. Builds for Its Next Stage of Growth.

(Fort Worth, Texas) – Kwedar & Co., a leading public relations and communications agency based in Fort Worth, has hired Evan S.K. Sullivan as Senior Communications Strategist. Sullivan’s addition expands Kwedar & Co.’s depth in several areas central to the firm’s growth, including communications strategy, national media relations, crisis communications, and work in highly specialized industries.

Lauren Kwedar Cockerell, Founder & President of Kwedar & Co.

Her background combines in-house roles at technical and manufacturing companies with agency leadership positions across a wide range of sectors, giving her a perspective shaped by both sides of the relationship and a strong instinct for the business problems underneath communication needs.

“Over the years, we’ve built our reputation on helping organizations communicate strategically and clearly, ” said Kwedar & Co. Founder and President Lauren Kwedar Cockerell. “As our client roster and services have grown, adding a leader who can drive strategic counsel and exceptional service is a natural next step. Evan understands complex businesses. She’s led client strategy, managed teams, handled difficult communications challenges, and built relationships with national media.

Sullivan brings more than 15 years of experience helping organizations define their stories, communicate clearly and build trust with stakeholders and leadership. Throughout her career, she has served as a strategic advisor to CEOs and executive leaders, helping organizations align communications strategies with business objectives and navigate growth, change and reputation challenges.

“I love the puzzle of taking something highly technical or specialized and figuring out why it matters to someone outside that world,” Sullivan said. “The people inside these companies know exactly why their work is important because they have spent years or decades doing it. My job is to understand that deeply enough to translate it without flattening it — to find what is distinctive, make it clear, and help other people see the value that was already there.”

Sullivan began her communications career in the semiconductor test manufacturing industry at Teradyne, Inc., where she translated highly technical products and applications for audiences around the world. She later moved into renewable energy with SOLON Corporation. She went on to hold leadership roles including Director of Public Relations at Strongpoint Marketing, now NüPOINT Marketing, in Tucson, Arizona.

“What impressed us most was how she thinks,” added Cockerell. “She starts with the business — where it’s going, who it’s trying to reach, what’s getting in the way — then works all the way through to what makes it different, how to put that into words, and where that story needs to show up.”

Most recently, Sullivan served as Account Supervisor at Larson Communications, supporting public relations, crisis communications and marketing efforts for K-12 schools and education companies nationwide.

Sullivan earned a bachelor’s degree in communications from Simmons University in Boston, graduating cum laude from the university’s Honors Program. She earned her Accreditation in Public Relations (APR) in 2015.

Sullivan lives in North Texas and joins Kwedar & Co. after an international chapter that included residences in Puerto Rico and Bogotá, Colombia.

ABOUT KWEDAR & CO.

Founded in 2017 by Fort Worth’s Lauren Kwedar Cockerell, Kwedar & Co. is a full service strategic communications firm that helps organizations identify, articulate and communicate the stories that set them apart. The firm serves manufacturers, industrial operators, logistics companies, infrastructure builders and organizations performing essential work behind the scenes to make modern life possible.

At the heart of the firm’s approach is The Thread™, Kwedar & Co.’s proprietary methodology for uncovering the narrative truth at the core of a business and weaving it consistently through every channel, conversation and pitch. Through four strategic stages, The Thread helps clients sharpen their positioning, strengthen their messaging, and gain a lasting competitive edge.

Backed by decades of combined experience, the team of communicators, strategists, and narrators at Kwedar & Co. offer expertise in public relations, strategic planning, media relations, branding, website strategy and content, social media, internal communications, research and writing assistance, community relations guidance, and more. Through a combination of strategic counsel, the firm helps organizations communicate with clarity, consistency and purpose.

For more information, visit kwedarco.com.

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