Why We Can’t (and Won’t) Guarantee Media Coverage — and Why That’s a Good Thing

One of the most common questions we hear in PR?
“Can you guarantee coverage?”

We get it. You’re investing time, money, and trust — and you want to know the outcome will be worth it. But here’s the truth:

We’re influencing another human — a journalist — and because of that, we can’t make guarantees.

And that’s where the value of earned media lies.

When your story appears in a trusted outlet, it’s not because someone paid for the space — it’s because a journalist deemed it compelling and relevant. That earned endorsement means audiences trust it three to ten times more than an ad. The value isn’t just in the ink — it’s in the impact.

Could we buy space and promise you a placement? Sure. But then it’s just an ad — and your audience knows the difference.

What Kwedar & Co. Can Guarantee:

✅ A Beautiful Story
A pitch or release that represents your work with accuracy, pride, and heart — always aligned with your values.

✅ Strategic Targeting
We’ll share your story with outlets and reporters who are most likely to care — and whose audiences matter to you.

✅ Professional Representation
We act as an extension of your brand: respectful, relevant, and relationship-minded.

✅ Follow-Through
No black hole. If we don’t get a response, we follow up. If we still hear nothing, we give you real insight — even if it’s an editor’s “no.”

We don’t just hit send and hope for the best.
We don’t vanish after delivery.
We don’t close out a project without real effort and honest answers.

A Word of Caution on “Guaranteed PR”

If another firm promises placement? Be skeptical.

Sometimes the “guarantee” comes from media outlets that aren’t credible or editorial at all. It might be:

• A pay-to-play platform posing as journalism

• Syndicated wire content presented as earned coverage

• A blog with no real audience

• “Sponsored content” labeled as PR

None of this builds real brand equity — and it definitely doesn’t earn trust.

At Kwedar & Co., we don’t manufacture wins. We earn them. And we help you build the kind of reputation that lasts.e.

Want media coverage that’s real, relevant, and relationship-driven? Let’s talk.