In our new series, Friday Reflection, we start with Gretchen Rubin's Four Tendencies framework. It is incredibly helpful to know yourself better.

You work hard to take care of your clients. Flip that mirror around, treat yourself like a client, and see how that can affect your bottom line. 

Lauren Kwedar Cockerell, a 15-year public relations and marketing executive, opens Fort Worth-based boutique communications firm.