You often hear PR and marketing used interchangeably, but when it comes down to it, can you actually identify the difference between PR and Marketing and the function they have within your business?

In this must-listen podcast, Lauren chats with Sasha on all things PR and how you can integrate strategic PR into your business, and the easy steps you can take to use PR to help grow your business.

Did you know it only takes five seconds for potential customers to form an opinion about your business based on your website? That’s right - a customer could decide in less than a few seconds whether or not they want to work with you. In the new digital age, websites have become the #1 acquisition source for new customers, which leads us to ask you this question:

What impression are customers getting when they first visit your website?

We aren’t just talking about looks; we also mean content, layout, and usability. If your website isn't up to scratch, you are very likely losing out on an opportunity to impress potential clients, costing yourself a significant amount of business in the long run.

With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

One of the biggest misconceptions about customer objections is that they're a bad thing for business. In fact, when done right, customer objections can turn into huge opportunities for businesses to stand out from the crowd and establish trust with consumers.

Are you looking to start reaching new audiences through guest podcasting? Check out these recommended resources for connecting with podcasts in your niche and using the world of podcasting to grow your media presence.

Kwedar & Co. is pleased to announce a new addition to our team, Callie Pierce. Callie will be supporting our digital media development as the Social Media Manager for Kwedar & Co., alongside assisting our partner, BBN Agency, and our collaborative entity, Fort Worth Creative Suite.

Many small firms never look beyond traditional paid marketing, focusing on inbound traffic, sales and other quantifiable benchmarks. But without a PR component running alongside that marketing plan, they're leaving brand value on the table.

In this don't-miss podcast, Lauren explains why and how to craft a thoughtful PR program that organically earns legitimacy, authority and trust for your brand — setting your company apart from the competition.

Check out our new brand video, learn why we took the time to invest in this powerful marketing resource, and get a sneak peek for how we plan to use this asset.

We absolutely love how this website turned out for You Deserve It! Vacations. Kwedar & Co. wrote the content/wireframe, and BBN Agency designed and developed the site and brand identity.