A clear thought leadership strategy can help you connect, build trust, and grow your business. Learn how to clarify your voice and share ideas that resonate — without the pressure to perform.

Stop spreading your marketing thin. Learn how showing up strategically — with clarity and consistency — in the right places can create more impact and build long-term trust with your audience.

Industry awards build credibility and drive visibility. Kwedar & Co. helps clients uncover the right stories, craft compelling applications, and amplify their wins.

With economic uncertainty and AI-generated content everywhere, businesses need clarity more than volume. Strategic messaging and PR protect your reputation and give you a real edge.

As generative AI reshapes how people search, earned media and thought leadership are becoming more important than ever. Here’s why PR is still your best visibility strategy in the AI era.

We’ve all seen the out-of-touch pitches and robotic follow-ups. But what does that say about the person being represented? When someone speaks on your behalf, make sure they’re doing it with care, strategy, and credibility.

You might’ve seen us mention our marketing diagnostic before. In this blog, we’re showing how it helps B2B companies clarify their message and move forward with confidence. It’s especially helpful for teams navigating growth, shifting leadership, or a brand that no longer feels aligned.

LinkedIn isn’t just a digital résumé anymore—it’s a powerful B2B marketing tool. Discover why legacy companies need a strategic LinkedIn presence, how leaders and employees can show up with intention, and what sustainable visibility really looks like on the platform.

Discover how a Fort Worth nonprofit boosted engagement 91% by streamlining marketing with clear strategy, consistent content, and cross-team alignment.

If your business is being overlooked—not because of the quality of your work, but because no one knows what you do—it may be time to rethink how you're showing up in the market. This post explains why telling your company’s story isn’t about ego—it’s about building strategic infrastructure that supports sales, recruiting, and reputation. Learn how PR and communications can help values-driven companies become more visible, credible, and referable without selling out or showing off. Quiet excellence deserves to be recognized. Here’s why—and where to begin.