Referrals aren’t luck — they’re the product of clarity, consistency, and care. Here’s how to turn clients, team members, and even the media into confident advocates for your business.

Discover how a well-executed PR campaign transformed a legacy furniture brand’s showroom launch into the nation’s top-performing store, even in a competitive and uncertain market.

A clear thought leadership strategy can help you connect, build trust, and grow your business. Learn how to clarify your voice and share ideas that resonate — without the pressure to perform.

Stop spreading your marketing thin. Learn how showing up strategically — with clarity and consistency — in the right places can create more impact and build long-term trust with your audience.

Industry awards build credibility and drive visibility. Kwedar & Co. helps clients uncover the right stories, craft compelling applications, and amplify their wins.

With economic uncertainty and AI-generated content everywhere, businesses need clarity more than volume. Strategic messaging and PR protect your reputation and give you a real edge.

As generative AI reshapes how people search, earned media and thought leadership are becoming more important than ever. Here’s why PR is still your best visibility strategy in the AI era.

We’ve all seen the out-of-touch pitches and robotic follow-ups. But what does that say about the person being represented? When someone speaks on your behalf, make sure they’re doing it with care, strategy, and credibility.

You might’ve seen us mention our marketing diagnostic before. In this blog, we’re showing how it helps B2B companies clarify their message and move forward with confidence. It’s especially helpful for teams navigating growth, shifting leadership, or a brand that no longer feels aligned.

LinkedIn isn’t just a digital résumé anymore—it’s a powerful B2B marketing tool. Discover why legacy companies need a strategic LinkedIn presence, how leaders and employees can show up with intention, and what sustainable visibility really looks like on the platform.